Most companies hire to fill jobs. The best leaders cast to build greatness. Drawing on Dan Sullivan’s decades of coaching entrepreneurs and Jeffrey Madoff’s experience as a director, producer, and creative leader, Casting Not Hiring offers a new way to build a team that performs together rather than a collection of people who simply function on their own.
Pre-order the book through Porchlight, and order in bulk to reach the higher-tier bonuses outlined below! The higher tiers include all the bonuses from the tiers below them.
When you pre-order 1-24 books, you’ll receive:
When you pre-order 25-199 books, you’ll receive:
Virtual Team Experience: Reading Casting Not Hiring can change the way you think about your team. This exclusive group of teams will enjoy a three-hour working session with Strategic Coach® Entrepreneurial Team Strategist Shannon Waller who will help you put that thinking to work, together.
Bring up to five members of your team and go deeper with proven Strategic Coach tools and concepts focused on three essentials of a great ensemble: capability with the 4 x 4 Casting Tool; teamwork and communication with the Communication Builder and Open File Syndrome; and coordination and organization with the Unique Ability® Relay and Unique Method®.
Together, you’ll get clearer on who’s playing what role, where each person can make their greatest contribution, and how to combine your individual strengths to create a stronger, more effective ensemble.
When you pre-order 200-499 books, you’ll receive:
When you pre-order 500+ books, you’ll receive:
A One-Day Casting Not Hiring New York Experience For You + 1 Guest:
(Limited to 20 qualifying buyers—first come, first served)
Every company has a stage: the place where your people meet your clients, make promises, solve problems, and create an experience worth coming back for.
Your customers are the audience. Your team is the cast. And every interaction either strengthens or weakens the performance.
Most leaders have never been taught to think this way. They hire for open positions, assess skills, and hope the team works out. But great directors know that a successful production depends on more than individual talent. It depends on casting the right people in the right roles and creating the chemistry that allows everyone to do their best work.
Casting Not Hiring brings that same thinking to business. It helps you build a company where people are aligned with the work they do best, the team works together more effectively, and your clients experience the difference.
Pre-order now on Audible. Hit play to hear an excerpt.
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Individual past competency in a new team member, no matter how good, is not enough. Character counts. Chemistry counts. Belief in the team vision counts. If you lead a team, read this book. You will be a better leader. You will have a more effective team.
Founders and leaders pour their heart and soul into their companies. One bad actor can cause devastation to their life’s work. In Casting Not Hiring, Jeffrey Madoff and Dan Sullivan shine a radiant spotlight on how casting for successful theatrical ensembles translates into the world of business and beyond. We can’t give a front row seat when someone is better suited for the balcony! Character over credentials! Whether you are casting for your company or for people in your personal life, there are countless lessons for everyone in this must-read!
Dan Sullivan and Jeff Madoff have been dear friends of mine for decades, and they both have a rare ability to see something in people that others miss. Casting Not Hiring isn’t about filling positions—it’s about recognizing talent, creating chemistry, and putting people in roles where they make everyone around them better. This book will completely change the way you think about building a team. Because when you cast the right people, work becomes more meaningful, collaboration becomes more powerful, and the whole company becomes something worth showing up for.
Every exponential entrepreneur I know struggles with the same bottleneck: assembling the right people fast enough. Sullivan and Madoff hand you a repeatable method for doing exactly that. This is the most practical book on team building I’ve read in a decade.
The strongest teams aren’t created by simply filling roles. Casting Not Hiring challenges leaders to look beyond a candidate’s résumé and recognize the energy, presence, and possibilities they can bring to a role, a team, and an organization. It offers a fresh and compelling approach to building teams that don’t just perform—they thrive.
After four decades of watching entrepreneurs wrestle with talent, I can say without hesitation that this book captures the shift our best clients have already made. Casting is not a metaphor. It’s a superior operating system, and Dan and Jeffrey have written down how it actually works.
Most business books tell you how to manage people. This one tells you the truth: you don’t build great companies by hiring. You build them by seeing something in someone before anyone else does, and having the courage to bet everything on it. That’s not a hiring strategy. That’s how you change things. Casting Not Hiring isn’t about filling roles. It’s about recognizing greatness before the world has caught up to it. Read it once, and you’ll never look at a résumé the same way again.
Casting Not Hiring is an insightful and completely new approach to building a great company. It’s a must-read for anyone building a company or leading a team.
Our team of companies believes that talent and culture will trump strategy. We have become talent and leadership development companies that happen to construct buildings. Dan and Jeff offer in-depth keys to changing your thinking and approach to ‘casting’ instead of just ‘hiring.’ This is breakout thinking in order to find and develop the best talent, collaborative teams, and, as a result, very strong cultures.
The curtain is already up on your company, whether you planned the show or not. The only question left is whether you’re directing it on purpose. Casting Not Hiring gives you the tool to recast every role in your company, starting with the next person you bring on board.
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